Blogging for Business

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A Day In The Life Of A Blogger

Posted by | Blogging for Business, Content Marketing, Digital Marketing | No Comments

So, what is a day truly like for a freelance writer and blogger? When you think about the life of freelancer, pictures of a hipster in glasses comes to mind, maybe typing away on a laptop in the corner of a coffee shop.

The stereotypes abound, but the truth is there are many different types of writers and bloggers. You have stay-at-home mom bloggers, the college grad, entrepreneurial blogger, and the fashion blogger among others.

Working online, writing and blogging, comes in different forms but requires a lot of skills.

There are, in fact, many steps to creating a good blog article, doing content marketing, and managing the social media aspects of it all. A writer’s schedule is flexible, yet involves many tasks.

Every blogger’s day starts off differently. Depends on lifestyle, kids or no kids, married or single, etc. But, what happens when a blogger sits down to work?

Let’s go through an example day in the life of a Blogger…

Checking Stats

Many bloggers check live stats in the morning to see how their blog is doing with Google Analytics and other search engines. Is the visitor count up? How long are people spending on the site? Are their any technical issues?

Keeping a check on the stats can give you a direction to take for the rest of the day.

If visitors are leaving quicker than usual, for example, you may need to re-assess your design, navigation, or content.

The Writing

This is where the real bulk of the work begins. From content marketing to daily posts, bloggers are immersed in massive amounts of writing. Writing stuff that people actually want to read will come easy on some days and be much more challenging on others.

You will write social posts, guest posts, possibly articles or freelancing work, and then of course the posts on the blog.

Completing a blog post is not just about the writing either.

You must:

  • Write
  • Edit
  • Format
  • Add media

And …

  • Syndicate

The syndication is all about getting the content seen. Just because you put it out there, does not mean anyone is going to see it or read it. This brings us to the next portion of a blogger’s day…

 

Social Media and Marketing

You now know where you are at with your stats and have your content written, but what do you do with it? Once you hit “publish” a whole new set of work begins, the social media and sharing part. You must take those posts and spread them around on Facebook, Twitter, Google+ and all those other lovely social outlets.

You will also want to connect with readers and respond to comments. Engage and interact. Replies, yep that is more writing.

 

Guest Posts, and Newsletters

Then you have guest posts for other bloggers and newsletters. Can you see the amount of writing you have to do growing by leaps and bounds? This one may not be an everyday thing, but guest posting and creating newsletters for your subscribers takes time. Often a lot of it, and again you must edit, format, and share.

Matt Cutts of Google recently mentioned that Guest Blogging is dead. I however like the exposure they bring (if done right), so it is up to you to decide where you want to go with Guest Blogs.

Contributing to the Blog Community

One of the best things about blogging is being part of a supportive community. You need the time to connect with other writers and bloggers. You can comment and share their works while sharing your own. It is all about support and having fun too.

There are many groups and networks to join, as well as, weekly “link parties” where you can share certain posts.

Goal Check

To stay on top of this immense and growing landscape, you need a bit of time every day to plan and goal check. Are you meeting your goals for the week? Are you growing and engaging? Do you have your writing and content scheduled and planned?

There is a lot to do, so staying organized and keeping the big picture in mind is essential.

Education

Between ever changing Google algorithms, there is always more to learn. Technology changes so fast and what used to work for writers and bloggers often does not anymore. Article marketing is in one day and out the next. Facebook conversations are great one day and then not.

You certainly don’t have to attempt to follow the advice of every “guru” out there, but keeping up with your education is important. If you are writing and blogging professionally, then you must treat it like a profession. Go with the tide and learn along the way.

To say that being a writer and blogger is a ton of work would be a huge understatement. We aren’t doing it for the prestige. But, blogging and writing has huge rewards. You are always growing and expanding as a person while getting to share with a community of people with similar passions. Besides, you get to write about what you love, what’s not to like about that!? And, if you can help a few people along the way, all the better!

A day in the life of a blogger? Now you know 🙂

If Coming Up With Blog Content Regularly is Hard, Here’s Your Solution!

Posted by | Blogging for Business, Content Marketing | No Comments

Everyone understands that having a blog is important. Keep it up and running is a whole other ball game though. A blog not only offers interesting or useful information that can help clients looking for topics in your related field or enterprise but it also acts as a way to fill out your virtual business platform. With more ways to connect to your site you’ll find that your traffic increases and your search engine ranking may improve. We all strive to come up with blog content regularly, however what you do on the days when you can’t think up an article for your readers?

Content can be difficult to think up, especially when you think you’ve written everything you could possibly imagine. Rather than getting frustrated or discouraged and stopping, you need to push through. At the very least you can repurpose old material and easily connect your social media marketing, your website, or your blog archives to create a cohesive platform that is sure to draw in visitors and increase business. Keeping constant activity on your website will make a dynamic web experience for your visitors.

Here are some key points to keep in mind to get the ball rolling again when you’re stuck:

1. Check out the Competition: You always want to present things in a new, interesting light. It’s a dirty business tactic to directly copy information and it’s nothing that’s being advised here. However, there’s nothing wrong with getting a little inspiration from your competitors when you’re out of ideas. Seeing what your competition is writing about will help you see what’s grabbing in your potential customers.

2. Answer a Few FAQs: Blogs are especially great for attracting customers who need answers to their questions. One great thing about a blog is that it’s more personal and less cut and dry than most business pages. Writing a blog page to answer a question about a related topic to your business will be especially helpful for your visitors.

3. Pass it Along: If you’re not the strongest writer in the first place you may be relieved to know that there are guest writers to rely on. This can be an especially great option if you have a tight schedule. Whether you need one blog post out to get you going or you want to start up a long term partnership there are lots of talented writers to lean on. Find bloggers and industry leaders in your community and offer them your platform.

Note: While using guest bloggers is beneficial, making sure the content they provide is unique and fit for your readers is imperative.

4. Boast Your Product: This one is only allowable if you save it for rare occasions. Customers don’t want to be berated by product sales pitches but there’s nothing wrong with playing cheerleader for the product or business you’re passionate about.

In addition, blogging specifically to improve traffic for your business doesn’t have to be overt. Customers don’t want to feel that they are pressured to buy your product or are unwittingly listening to a sales pitch. The blog should be mainly filled with real content that people look for with the occasional mention of your services. The ratio 2/8 can be helpful for knowing how often to promote yourself: out of every 8 blog posts 2 of them can have a direct mention to you and your services. It’s important for customers to feel like they’ve stumbled across something great when they read your blog so they get excited about your business and actively pursue your services. Plus, with more ‘back doors’ on the internet to find you through your internet linkage expands dramatically.

Everyone has issues creating interesting blog content from time to time but the important thing is that you keep on writing and don’t let yourself get too stuck!

8 Reasons You Should Be Blogging

Posted by | Blogging for Business, Content Marketing | 2 Comments

You could be wondering why so many people have taken up blogging or looking for reasons to why you should start blogging. Blogging is very popular in this modern world that is fast-paced with ever changing technology. If you are undecided about joining the blogosphere, here are some good reasons to help make up your mind, whether you want to start blogging for business or for personal reasons.

1. A Platform for Expression of Opinions and Thoughts

Blogs provide a perfect platform for expressing one’s opinions and thoughts. What’s more is that there is an audience with a listening ear. With blogs you can constantly put yourself and your ideas out for the world to see. If you have a point to put forth or a talent to showcase there’s no better platform than a blog.

2. Promotion of Products or Services

There are many online marketing tips at the disposal of businesses on the internet. Blogging is an excellent way of promoting or marketing products, businesses, services or even one’s own self. If you or your business is able to consistently develop valuable content you will find that people are willing to lend you an ear. With thousands of visitors hitting your blog site on a regular basis promoting your products or services becomes easier.

3. A Means of Helping People

8 reasons you should be blogging - Blog Voice Bubble

Usually, most blogs are created with the intention of helping people with certain problems within the blog’s niche. Bloggers mainly use their expertise or experience in life to aid others solve their problems. For instance, blogs related to health and parenting are usually designed for this purpose.

4. Expertise Establishment

Bloggers can make use of the great tools that come with blogs to establish themselves in their fields or areas of expertise. For instance, it can be used as a platform for improving a professional’s online presence whether they are looking to publish a book written on a certain topic or seeking to secure employment in a particular career field by legitimizing their expertise and experience.

5. Creating a Connection

Blogging is an excellent way of bringing people together from all backgrounds across the globe with similar interests, thoughts, ideas, opinions and sometimes, even experiences. With this regard, a blogger can create a connection with people through his/her blogging. A blog could be your way of establish a connection with your target audience.

6. Keeping Abreast with the Latest Knowledge in Certain Topics or Fields

Through blogging, it is possible and necessary to keep abreast with the latest news, technology, events or even knowledge in a certain topic or sector. This is as a result of the facts that blog content needs constant updating in order to stay fresh for the search engine crawlers and users. Through helping your audience you end up acquiring knowledge as well.

7. Blogging for Business (Money)

Although the majority of bloggers do not make much from their blogs, it is possible to earn a lot of money by just blogging. However, it takes dedication and hard work for this to happen. Blogs can generate income through activities that generate income such as driving traffic and earning from clicks and advertising.

A word of caution: Do not start your blog with the mere intention of making money. Doing so will result in failure in the long run. Begin with having a voice for yourself on the web and once the viewers come in, the money will follow. Read more on how to create engaging blogposts.

8. Showcasing Creativity and having Fun

Writing is an art that takes creativity and passion to produce a good blog article. However, it is also a skill that can be learnt. The idea is to be as creative as the mind can allow and have as much fun as possible. Different people also write for distinct reasons and are motivated by different factors. Remember acquiring the ability to communicate never hurt anybody 🙂

You just need to identify what you are passionate about, what keeps you going and areas of interest to start blogging today.

The canvas is ready…

If you have a few ideas but are still wondering if setting up a blog is a good idea, leave a comment and we’ll throw in our 2 cents. If you already have a blog that you would want us to check out comment with the URL and we will come visiting 🙂

Photo Credit: photologue_npDimitar Nikolov

The Art of Making Your Blog Posts More Engaging and Shareable

Posted by | Blogging for Business, Content Marketing | One Comment

Did you know that 90% of Business to Consumer marketing professionals made use of content marketing in 2013? That’s huge!

Blogging has become an integral part of business marketing strategy and for good reason. Businesses with blogs generate more revenue, build a stronger brand following, and gain a greater sense of trust from clients and customers.

When it comes to blogging for business, however, there is so much to know. It can become overwhelming. You could write a post full of your immense knowledge, but if it is not engaging and shareable, all is for naught. No one is going to come and read it. With all the information now floating through the online world, people have little patience for content that lacks quality.Posts need to be either entertaining or informative and easily readable.

Blogging is an art form after all and not one for the faint of heart. Online marketing tips abound with everything from the obvious to the “all time consuming.”

The key is to hone in on what works and stick with it consistently.

What does work for creating a good blog article that is both engaging and shareable?

 

The Makings of a Good Blog Article

First up,

Engaging Content…

  •  Get Clarity on the Outcome

To start creating an engaging post, you need to know the purpose. Are you looking to inform your readers, to entertain them, or to get them to take a particular action? What outcome do you want to achieve with your posts? If you don’t know what the purpose of your post is, your reader will not either and will be far from engaged. Start with clarity.

  • A Crafty Headline

The title of your posts can draw people in to read further or leave them scrolling on to someone else’s content. A crafty headline is no substitute for fantastic content within the post, but it’s essential to get people there.

To create a great headline, model the masters. What titles have captured your attention lately? How do the magazines and newspaper do it? Begin to prowl the web for catchy titles.

  • First Impressions

Once you have drawn readers in with your post title, you will need a fabulous opener in the post, as well. Don’t let them down now if you want them to keep reading. Quotes, statistics, questions, and short stories, all make great openers.

This post opened with a question and statistic. If you are still reading, I’m assuming it worked. Saying something unexpected, making a promise, or sharing something controversial works too!

  • Check Your Purpose

Write the post and make sure you have kept to the purpose you came up with in the beginning. Do some editing. Is the post clear, easy to read, and flowing in a logical manner? Have you stuck to the plan, and are your points obvious to your reader?

  • Make it Easy to Scan

Shorter, “easy to scan,” bits of information will keep the viewer with you longer. People are busy, and there is a ton of information out there. Break up the text with headlines, bullet points, and images.

Fabulous job so far, now on to the sharing…

Shareable content has a few things in common:

  • It’s Relevant
  • It’s Purposeful
  • It’s Quality

If you have followed the steps above, you should have these qualities down. To make your post even more sharable, there are a couple more things to add:

Ask- If you want your content to be shared, why not just ask! Many bloggers lose a lot of shares by leaving this one out. If your content is good and relevant people won’t mind sharing. Ask them to participate in the content; hey you could even end with a thought-provoking question.

Make it Easy- Sharing buttons can be adjusted to appear above a post, below a post, or even in the sidebar. Make your buttons obvious so people see them. Try different methods, if need be, to see which location works best with your audience.

So, what is your biggest challenge in coming up with shareable content? Let us know in the comments. (See how I slipped that question in there.) Thanks for engaging with me!

 

Photo Credit: Sean MacEntee