With so many “must do” SEO activities, how do you which ones you must implement and which ones you need to implement first? Given below are a few essential SEO tips to help you with that decision.
Search engine optimization (SEO) is arguably the best passive marketing system to grow your business on the internet. Proper use of SEO can help your business reach new customers and open up new opportunities that traditional marketing method could otherwise not reach.
However, SEO has changed over the years as new Google algorithms such as Hummingbird have been put into place. In the old days, many SEO tips focused on finding and placing as many keywords as possible into the context. Today, that has all changed as content quality has become far more important.
What follows are potent SEO tips that can help you optimize your site for maximum exposure to potential customers. Proper use of SEO will not only help grow your business, but it will also keep customers returning as well.
Use more than one Keyword Phrase (focus on phrases, and not words)
Recent statistics reveal that almost 60% of searches use 2 or 3 keywords phrases. This means that to optimize your website, using keyword phrase of 2 to 3 words at most will help you zero in on the most popular results. For many online business owners, this can help you narrow down the most effective keyword phrases while better utilizing your time. Remember to keep search queries and context in mind.
Meta title and Meta description are the first things the viewer sees when they Google your product, service or keywords. It’s been shown that strong title and description greatly increase the chances of a site being clicked.
Few basic pointers to keep in mind:
- Limit the Title tag to 70 Characters (including spaces), and for description limit yourself to under 160 characters.
- Use pikes [|] and skip the use of commas, underscores etc…
- Skip using your company name, as it already appears in the URL (unless you’re company is a big name brand or a segment leader.
- Schedule keywords based on their performance, use the top down system.
- Do not repeat Title tags
Avoid Keyword Stuffing
When it doubt, use fewer keywords as today search engine will penalize websites that are full of keyword phrases. This is actually an old tactic that used to work by taking advantage of weaknesses in the older algorithms. But today that has all changed as Hummingbird for example is excluding content that overuses keyword and keyword phrases. This is considered a form of spamming which is no longer tolerated. Keep this in mind as you optimize your blogs, content and website with keywords.
Stick with Popular Keywords
By using programs such as Google AdWords, Wordtracker or Yahoo! Buzz Index, you can quickly find out which keywords are the most popular. While you don’t have to limit your content to the most popular keywords, you will want to include a healthy number of them just to balance out your content. Most importantly make it a habit to check on the most popular keywords at regular intervals so that you can take advantage of new ones that may appear.
Emphasize Content Quality
More than ever, the quality of the content you place on your website or write for article directories or other blogs is arguably the most important factor in getting your business noticed. The better the content, the more likely those who visit your website will come back. While utilizing keywords is important, it is should take second place to ensuring that your content is as good as it can be. This will help you grow your business through better search engine results and return customers.
Be Judicious with Your Keywords
While keywords may have dropped somewhat in popularity, they are still a vital part of your SEO approach. So, you should look over your website to ensure that all the important areas have keywords attached. For example, having keywords in the following areas can help you land a higher search rating;
– Meta tags
While having keywords in the title and relevant subtitle, and headlines are rather obvious it is surprising just how many people overlook these important areas. Keywords in the body of the content are expected, but needs to be properly spaced and natural.
Using keywords in images is a clever, effective way to draw in more potential customers as many people use image searches to find the information that they want. However, one of the most overlooked is using keywords around links. This is because search engine algorithms place a higher emphasis on links, so create them using the proper keywords rather than a simple “click here”. By using keywords around links properly, you can increase your search engine rankings.
Be Specific with Keywords
Keywords should not only be relevant to the overall content that you have created, they need to be more specific to the information. This means that you should use fewer keywords that are broad in nature and be as direct as possible. For example, if you are writing about a music genre such as “country”, “punk rock” or “classical” the competition for ranking in terms of those keywords will certainly be fierce. However, if you are more specific by using the name of a band or artist of that genre, then you’ll find the competition may be a lot easier instead. This tactic can help you getting the most out of your budget and find more potential customers as well.
Do Not Use Block Quotes
While there is a difference of opinion about this particular issue, there is strong evidence that having keywords inside a block quote or tag will not be included in terms of search rankings. This means that you might be wasting your time using a block quote that contains the keywords that you want because Google or other search engines will ignore it. While it is okay to use block quotes, your strategy should be to use your keywords around them, not inside.
Do not forget Geo-Tagging
If your business has an actual location where customers can visit, then using geo-tagging will help improve your sales. This is especially true for businesses that rely mostly on customers who walk in, such as restaurants for example. Geo-tagging is a very effective way to show up on local searches where potential customers can find you.
Be Social on Social Media
As much as social media sites such as Facebook, LinkedIn and Twitter have had an impact on SEO marketing, many businesses have not reached the full potential of this outlet. Search engine algorithms take website with strong social signals seriously and rank them higher than those that do not. Be sure that you add social media buttons to encourage those who read your content to share it with others. This can be a “win-win” for your SEO efforts.
These SEO are basic, yet potent. The proper use of these techniques will help you grow your business and improve your overall outlook of the website.